Is there a difference between web design and web development?
Web design is the process of creating a look and feel for a website. Web development looks beyond this to the functionality and is concerned with questions such as: Is it user friendly? Is the site sticky? Does it serve the clients purpose? Is the content good? Is it search-engine friendly?
Can I manage my site myself?
Yes you can. If you have a basic knowledge of HTML, CSS, and a WYSIWYG site editor. Keep in mind that this is completely at your own risk. We recommend that you allow us to manage the website.
What is Search Engine Optimization or SEO?
SEO are specialized techniques used to optimize your website, to be search engine friendly and increase your chances of placing well in search results and obtaining a broader clientele. Without proper optimization, the chances of placing highly in Google Search Engine Results Page (SERP) for the keywords important to your business are very low.
What is Search Engine Marketing or SEM?
SEM stands for Search Engine Marketing and is commonly used when referring to "paid placements" or online advertising. This is different than SEO because people must pay to display ads, banners, links etc. to gain exposure. Paid placements commonly cost a customer per "ad click" or ad impression. Example; Google Adwords, Yahoo Search Marketing, and Facebook Marketing.
Should my business be concerned with SEO or SEM or both?
This depends on your business goals. If your goal is to be on the first page of Google, Yahoo, MSN, or Bing within 24 hours then SEM is your best choice. We can setup Pay Per Click ad campaigns on these engines to get exposure right away. This can be costly in the long run. SEO is free but may take 6-9 months before you start seeing a Return On Investment (ROI). We recommend doing a little of both and create a natural balance for your online marketing strategy.
What is Pay per click or PPC?
Pay per click advertising begins with keyword or buzzword research. We obtain a base list of words from the client and then expand on this list by using research strategies. Once the words are selected we divide the words into categories, known as "Ad Groups" Each Ad Group has a couple text ads custom written for them. We set the geo-graphic target market for each ad group as well as a daily budget so as not to exceed the client’s allocated monthly budget. Once everything is setup we assign each keyword phrase with a bid amount. This bid amount is where "Pay per click" gets its name.
Can BlueSkin Design guarantee Google Search Engine rankings?
We can only guarantee rankings for SEM not SEO. So we can guarantee that a client’s ad will show up on page one of Google if we are running Pay per click Ads for them. We do NOT pay the engines for natural listings and NO search engines accept payments for this therefore we can never guarantee natural rankings. What we can do is guarantee that all deadlines and deliverables will be met. Google actually states:
"No one can guarantee a #1 ranking on Google."
How much will this cost me? Are there any guarantees that you offer?
The key to building an effective website within budget restrictions is good planning and a great developer. We can assist you from the beginning of your planning process to the completion of your website in order to maintain solutions that strictly adhere to your budget restrictions and to avoid any surprises that could come up in the future. We also provide our clients with a satisfaction guarantee giving you peace of mind.
If you are prepared to take your business to the next level, and improve on your online marketing strategy, give us a call and we will be glad to meet all of your online business needs.